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Your Paleo & AIP Source

We will always give you the best


Our product adheres to all the requirements associated with the Paleo Diet…that’s not all. Some of our products are entirely safe for those who follow the Autoimmune Protocol Diet (AIP) and for the AIP folks who have reintroduced stevia into their diets, all of our products are safe to consume. In addition, our products are so pure that they will jive with other specialty diets like Keto or SCD (Specific Carbohydrate Diet). Not to mention, it is non-GMO, allergen-free, soy-free, gluten-free, dairy-free, and no sugar has been added!



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Grass-Fed 100% AIP Compliant Organic Superfood Blend Non-GMO Allergen-Free Soy-Free Gluten-Free Dairy-Free No Sugar Added


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Our Mission
Our company started when a sister educated a brother and a brother helped a sister. We want to take the nutritional needs of families and help provide a tasty option for mothers, fathers, and children. We want strong and clear communication from YOU so we know how to better serve and help you achieve your health needs. We know that your achievement is your own but we want to do everything we can to promote you and your family as you exercise and eat, and overcome disease!


How Did It All Happen?
     So how and when did we start? It all started a few days after a family reunion. The founder was sitting on the couch with his sister and they were discussing the various challenges associated with her autoimmune disease. She had learned that she could best manage her symptoms by carefully managing her diet. This, of course, lead into a discussion of some of the things she missed eating. One of those things was chocolate! Who wouldn’t miss chocolate?! She told me that she could still get her “fix” with chocolate substitutes and one of those was carob. The founder thought she said “carrot” so he was clearly skeptical as to how a carrot could taste like chocolate. Thankfully he has a patient sister and she helped him understand what carob actually is.
   The discussion continued and his sister told me that she would love to have a protein or other tasty foods that would adhere to her dietary needs (Autoimmune Protocol or AIP). The founder has formulated health products for years and he determined he could give her what she was looking for. A week later he had requested the ingredients needed to start the formulating process for the first Primal Chocolate (carob) Protein. A few months later and after several renditions they finally landed on a formula that met her needs and tasted great! “We are both pleased with the results and we hope you will be too!” Give it a try and you’ll see what happens when family comes together!


Follow Us

What you put into your body is a big deal and we take it very seriously. We have taken so much care in creating this protein that even people with certain autoimmune diseases are safe to indulge (If you are in this boat be sure to talk to you doctor beforehand prior to trying our awesome protein)! We are the super cars of the earth so be sure to use our level of octane! Oh and above all, enjoy it!